94 behavioral signals. Ingested per session. In under 40ms.
Score doesn't sample — it watches every micro-interaction from first pageview to checkout, building a behavioral fingerprint before your visitor sees the cart.
Pixel-level scroll tracking with dwell-time weighting at content anchors
weight
Cursor hesitation above product images, pricing, and CTA elements
weight
Visit cadence over 30-day window, accelerating returns signal buying urgency
weight
Email clicks weighted 3.2× vs cold organic — your own conversion data calibrates this
weight
Not just adds — removes and quantity changes encode hesitation vs. confidence
weight
Normalized against your store average, not industry benchmarks
weight
Gradient-boosted decision trees. Retrained hourly on your store's data.
Not trained on a generic e-commerce dataset. Score retrains on your store's own conversion history every 60 minutes — so the model learns your customers, not someone else's.
Algorithm
GBM (XGBoost)
Gradient Boosted Trees
Retraining Cadence
Every 60 min
On your conversion data
Accuracy (avg)
91.4% AUC
Across 340+ stores
FEATURE IMPORTANCE · YOUR STORE
TRAINING CYCLE
Pull conversion events
Last 30 days, your store only
Feature engineering
Behavioral vectors normalized per SKU
Cross-validate model
k=5 folds, AUC threshold >0.88
Deploy to edge
CDN-distributed, <40ms latency
Score live sessions
Continuous scoring, no batching
One JS snippet. Four minutes to first score.
Paste one line into your theme footer. Score handles the rest — native apps for Shopify, Magento, and BigCommerce, with direct API push to Klaviyo and Meta CAPI.
<!-- Score ML · Scoring Engine -->
<script>
(function(w,d,s,c){
var f=d.getElementsByTagName(s)[0],
j=d.createElement(s);
j.async=true;
j.src='https://cdn.score.io/v3/engine.js';
j.dataset.storeId=c;
f.parentNode.insertBefore(j,f);
})(window,document,'script',
'YOUR_STORE_ID');
</script>< 8kb
Bundle size
< 40ms
Latency
99.97%
Uptime SLA
One-click install from Shopify App Store. No code changes required.
Composer package, auto-configures via store credentials.
App Marketplace install with OAuth handshake.
Score syncs as custom profile property. Segment on score in real time.
Score appended to purchase_intent events, improving ROAS targeting.
High-score visitors auto-added to Customer Match audiences.
The score itself. Watch it recalculate in real time.
Drag the sliders to simulate a visitor profile. This is the exact model running on your storefront — inputs change, confidence updates instantly.
PURCHASE PROBABILITY SCORE
Inaction has a price tag.
Here's what it costs per month.
Across 340+ stores on Score, the gap between manual segmentation and real-time scoring averages $127,000/month in recovered revenue. Every month you wait is a month you're paying that gap.
The gap closes on day one.
Score customers see first score fire within 40ms of install. First Klaviyo trigger within 4 minutes.
Run a Free Scoring Audit
Enter your store email. Score auto-detects your platform, analyzes your traffic patterns, and generates a projected lift report — before a single sales conversation.
No credit card · No sales call · SOC2 Type II compliant